Behind Upturn


Alex Pettyfer - Co-Founder, Executive Producer

An actor, director and producer, Alex founded Upturn Publishing in early 2015 in order to become part of the changing nature of storytelling and to help brings great works to the readers that want them. A passionate reader himself, Alex is excited by discovering new stories and the emerging talent behind them.



Craig Robinson - Co-Founder, Business Affairs

Craig joined Upturn in early-2015, bringing over twenty-five years of experience in real estate, entertainment and international business and finance. He is dedicated to Upturn Books’ mission and aims to offer high quality products that are of great value to consumers.